Merging faith with Jesus by Pastor Ron

Watching Commercials

I don’t know about you, but I like to watch commercials on TV. Most people I know flip channels as soon as a commercial comes on. I don’t. I find commercials interesting…even amusing at times. How else would you discover the drying power of Sham-wow, the cleaning power of Tide, or that eating Taco Bell helps you “think outside the bun.”

To be honest, I guess the real reason I like to watch commercials is that sometimes they make me stop and think. Remember the classic Wendy’s “Where’s the beef?” ad?

It was hilarious. Yet it also made a real point. Sometimes, there’s more bun than there is meat. Sometimes products don’t live up to their advertising. That goes with sandwiches as well as people. Have you ever met someone who looked great on first impression only to find that they lacked substance? You walk away asking, “Where’s the beef?”

This brings me to the reason that commercials make me stop and think. The 30 second ads on TV are not the only commercials that leave lasting impressions on people. You and I are walking TV commercials. What we say and what we do tell a lot about us to those who watch us. Believe me, we are being watched, everyday, everywhere. Country singer Rodney Atkins proves that point in his hit song “Watching You.”


The question to be asked is what are you broadcasting about yourself? What lasting impression do you leave with people who run into you at work, at school, at the grocery store, while you’re walking your dog or applying for a job? That question takes on extra meaning for people who claim to be Jesus followers. Do people who see you also see Jesus in you? Or do they walk away asking, “Where’s the beef?”

Remember actions speak louder than words. I remember once asking a lady in inner city Indianapolis why she attended the church she did. Her response: “They don’t just talk the talk here, they walk the walk!” There was no asking “Where’s the beef?” That church loved and cared for people like Jesus did and it showed. St. Francis of Assisi once said, “Preach the Gospel to all the world and if necessary, use words.” Jesus put it this way, “let your light shine before men, that they may see your good deeds and praise your Father in heaven” (Matthew 5:16).

It’s good to watch commercials both on TV and on the street. It’s more important to remember that you are a living commerical. Just make sure there’s beef inside the bun and that you really live what you advertise. Why? I’ll be watching. Everyone else will too!



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